Before compiling an SEO strategy, it is necessary to do a detailed keyword and market research. Do you know how your potential customers are looking for your products or services in search engines? What search queries do they use, and what is the exact number of these queries in the markets of the countries relevant to you? How does the number of queries change depending on the season? We can answer these questions very accurately with keyword and market research.
Sometimes we receive a request from our clients to optimize their website according to their pre-defined keywords, but after analysis, it turns out that these keywords are used only by the Client in the search engine. So while less than ten people searched the Client’s specified keyword, their products were actually in demand as per the high ranking keywords.
Another example is a keyword with multiple meanings, e.g., keyword ‘lenses’ (not sure if you’re looking for contact lenses or soup lenses?).
The third example could be wholesale. The Client is engaged in wholesale (e.g., men’s shirts) and wants to take the first positions with the keyword ‘men’s shirts’. Most people enter such a keyword into the search box to buy men’s shirts for personal use rather than bulk. Google’s search engine keeps track of how much time a visitor has spent on a single site, and an extremely high bounce rate makes it impossible to stay ‘high’ on result pages.
Keywords and market research is part of our SEO strategies, but sometimes it is also suitable as a stand-alone service when you need to find out the need for a product/service in one market or another.
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